What better place is there to stage a product reveal than in the heart of one of the busiest cities in the US? Shell announced its new premium formula, V-Power NiTRO+ in Times Square this past Tuesday. As the kickoff to what Shell is calling its largest fuel campaign in North America, this promotional event introduced the new product in style, with a vintage and exotic car display and interactive games for attendees to participate in.
Mountain Productions traveled to NYC for another Times Square build, and set up a truss tower stage with 16′ of clearance and 40′ of depth. The stage had ADA ramps leading up to the decking, where the interactive game stations were setup. Mountain also supplied 3,000 sq/ft of Terratrak Plus ground cover.
Check out these pictures below of this unique experiential marketing event.