[EVENT RECAP] Custom Tower Structure for CVS at Bryant Park, NYC

This past week, Mountain Productions built a unique structure that pulled together a striking visual campaign for CVS. To announce that CVS/pharmacy® stores will no longer be selling tobacco products, a 50’ tall “cigarette” was literally put out in a giant ashtray over the course of the day. Taking place at Bryant Park in New York City, the event was an intriguing and attention-grabbing way to spread the word about their latest news.

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