New York City’s SIR Stage37 recently hosted a fashion show for Adidas’s trendy NEO Label line of products. Celebrity style icon for the brand Selena Gomez was in attendance. The NEO Label brand is a mix of sporty and casual clothing and footwear designed for teens and young adults. Mountain Productions set up the staging for the fashion event, providing a unique solution that was brand focused and customized for NEO.
The equipment provided for the show included:
- • Custom 3-level scaffold structure
- • Perimeter scaffold wall
- • 3-tiered press riser/FOH


