H&M is a multinational retail company with over 3,000 stores located all around the globe. In 2014, H&M hosted a DJ show right in Times Square, NY in front of their flagship store to celebrate their summer collection that attracted hundreds of music fans and tourists. Legendary French DJ Bob Sinclair was the musical headline of the event, and kept the beats pumping for the crowd, supported by huge LED screens and light fixtures.
Staging in Times Square must be quickly setup and logistics must be on point to pull off an event in the center one of the busiest cities in the US. Mountain Productions took the challenge and built a sleek truss grid system for the show. The slim profile of the stage was the perfect solution for an event in Times Square, and gave the audience plenty of room to enjoy the show.
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