New York City’s SIR Stage37 hosted the Adidas NEO Label in 2013, showcasing the line’s trendy products at a fashion show. The NEO Label brand is a mix of sporty and casual clothing and footwear designed for teens and young adults. The fashion show had the help and support of its celebrity style icon, Selena Gomez, who was also in attendance.
Mountain Productions provided staging for the fashion event that was crafted into a unique visual setup customized for the NEO brand. Equipment included a custom 3-level scaffold structure, a perimeter scaffold wall, and a 3-tiered press riser amongst additional support equipment. The theme of the show production appeared minimal and industrial, providing the perfect backdrop to put the NEO brand front and center.
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