Samsung’s product reveals are nothing short of immersive, and the brand excels at creating experiences to engage customers and techies with their new offerings. For the launch of the Galaxy Note, Samsung hosted an event in Times Square, New York that featured a performance from Icona Pop and a 40’ x 40’ Supermega Truss grid that introduced layouts and test products for attendees to get a first glimpse. Mountain Productions provided the grid structure and SL-100 mobile stage for the musical performance. The compact sized structure provided plenty of space for guests to interact with the new products while still standing amongst the busy space of Times Square.
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