CVS Health


New York, NY - Bryant Park

New York, NY - Bryant Park


Bryant Park, NY / Custom Self-Erecting Tower System and Terratrak Ground Cover

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In 2014, CVS Pharmacies announced that they would end the sales of tobacco products in their stores. To help spread the word, CVS launched an experiential campaign in Bryant Park, NYC with a giant cigarette butt and ashtray display. The campaign showed the giant cigarette being stubbed out in the ashtray, visually signifying the end of their tobacco sales. Mountain Productions provided the substructure for the display, using a Stardrive self-erecting tower. Mountain also protected the grounds with Terratrak groundcover flooring that served as the base for the scenic ashtray.