{"id":4671,"date":"2016-09-20T12:14:00","date_gmt":"2016-09-20T12:14:00","guid":{"rendered":"https:\/\/www.mountainproductions.com\/blog\/?p=4671"},"modified":"2017-01-27T16:03:01","modified_gmt":"2017-01-27T16:03:01","slug":"know-audience-infographic-festival-fanatics","status":"publish","type":"post","link":"https:\/\/www.mountainproductions.com\/blog\/2016\/09\/20\/know-audience-infographic-festival-fanatics\/","title":{"rendered":"Know Your Audience: An Infographic on Festival Fanatics"},"content":{"rendered":"<p>Diehard festival goers are a unique demographic comprised of everyone from old-school music devotees all the way to fist-bumping millennials. Take one walk around a festival like Lollapalooza and you\u2019ll see a wide range of faces, each with their own unique personalities, interests and characteristics. As entertainment professionals, it\u2019s our job to understand this audience and how to cater to them, and only them\u2014after all, it\u2019s their loyalty that keeps us in business.<\/p>\n<p>Thankfully, we live in the age of<strong> big data<\/strong>. This data is complex, with millions of data points provided, making it challenging\u00a0to connect the dots and make vital decisions. If managed correctly, however, the reward is success, sold out crowds and the opportunity to host our events for yet another year. <\/p>\n<p><!--more--><\/p>\n<p>Fans love music festivals and the industry has grown to immense popularity because of these fans. <strong>We owe it to them to create events that truly deliver memorable and, sometimes, life-changing experiences.<\/strong><\/p>\n<p>Using data collected by <strong>Nielsen<\/strong> from their <strong>2015 \u201cMusic 360 Report\u201d<\/strong>, we\u2019ve assembled this infographic with key highlights describing the energetic, festival-going crowds across America. This is only the tip of the iceberg, providing a quick, easy-to-digest glance into the world of music festivals. We encourage you to do your homework and conduct further research to learn about the audiences that keep entertainment alive. For now, take a look at what we found:<\/p>\n<p><a href=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4672\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog.jpg\" alt=\"nielsenmusicreport-infographic-d1_color\" width=\"800\" height=\"2390\" srcset=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog.jpg 800w, https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog-100x300.jpg 100w, https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog-768x2294.jpg 768w, https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2016\/09\/nielsenmusicreport-infographic-blog-343x1024.jpg 343w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Statistics courtesy of The Nielsen Company <em>Nielsen Music 360 Report (2015)<\/em><\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Know%20Your%20Audience%3A%20An%20Infographic%20on%20Festival%20Fanatics\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Diehard festival goers are a unique demographic comprised of everyone from old-school music devotees all the way to fist-bumping millennials. Take one walk around a festival like Lollapalooza and you\u2019ll see a wide range of faces, each with their own unique personalities, interests and characteristics. As entertainment professionals, it\u2019s our job to understand this audience [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Know%20Your%20Audience%3A%20An%20Infographic%20on%20Festival%20Fanatics\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":4675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,11],"tags":[],"class_list":["post-4671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-tips-tools-resources"],"_links":{"self":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/4671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":6,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":5526,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/4671\/revisions\/5526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media\/4675"}],"wp:attachment":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}