{"id":3043,"date":"2013-02-08T14:51:50","date_gmt":"2013-02-08T19:51:50","guid":{"rendered":"http:\/\/mountainproductions.com\/blog\/?p=404"},"modified":"2017-01-26T17:17:53","modified_gmt":"2017-01-26T17:17:53","slug":"event-recap-adidas-neo-fashion-show-in-nyc","status":"publish","type":"post","link":"https:\/\/www.mountainproductions.com\/blog\/2013\/02\/08\/event-recap-adidas-neo-fashion-show-in-nyc\/","title":{"rendered":"[EVENT RECAP] Adidas NEO Fashion Show in NYC"},"content":{"rendered":"<p>New York City&#8217;s SIR Stage37 recently hosted a fashion show for <strong>Adidas&#8217;s trendy NEO Label<\/strong> line of products. Celebrity style icon for the brand Selena Gomez was in attendance. The NEO Label brand is a mix of sporty and casual clothing and footwear designed for teens and young adults. Mountain Productions set up the staging for the fashion event, providing a unique solution that was brand focused and customized for NEO.<\/p>\n<p>The equipment provided for the show included:<\/p>\n<ul>\n<li><span style=\"line-height: 16px;\">\u2022 Custom 3-level <a href=\"http:\/\/mountainproductions.com\/staging\/stagingsystems\/scaffold.php\" target=\"_blank\">scaffold structure<\/a><\/span><\/li>\n<li>\u2022 Perimeter scaffold wall<\/li>\n<li>\u2022 3-tiered press riser\/FOH<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>NEO Label was aiming for an &#8220;industrial&#8221; look and feel for the show. The 3 level scaffold structure was a great solution, and also provided a unique way to showcase NEO&#8217;s models who walked the structure as their runway. Mountain installed <a href=\"http:\/\/mountainproductions.com\/staging\/support\/stairs.php\" target=\"_blank\">custom stair sets<\/a> to connect each level. The resulting show was a successful display of a fresh and stylish brand in a non-conventional way. The photos below are taken from during the setup of the show.<\/p>\n\n            <style type='text\/css'>\n                #gallery-1 {\n                    margin: auto;\n                }\n                #gallery-1 .gallery-item {\n                    float: left;\n                    margin-top: 10px;\n                    text-align: center;\n                    width: 33%;\n                }\n                #gallery-1 img {\n                    border: 2px solid #cfcfcf;\n                }\n                #gallery-1 .gallery-caption {\n                    margin-left: 0;\n                }\n                \n                \n                \n                \/* see gallery_shortcode() in wp-includes\/media.php *\/\n            <\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3043 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0117\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0117\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0117-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt>\n                    <dd class='wp-caption-text gallery-caption'>\n                    Inside SIR Stage37 with Adidas NEO\n                    <\/dd><\/dl><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0131\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0131\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0131-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt><\/dl><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0129\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0129\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0129-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt>\n                    <dd class='wp-caption-text gallery-caption'>\n                    3-tiered press riser\n                    <\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0145\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0145\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0145-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt>\n                    <dd class='wp-caption-text gallery-caption'>\n                    Custom wood flooring was laid out with the scaffold structure\n                    <\/dd><\/dl><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0135\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0135\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0135-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt>\n                    <dd class='wp-caption-text gallery-caption'>\n                    A view of the scaffold structure that served as the fashion show&#8217;s runway\n                    <\/dd><\/dl><dl class='gallery-item'>\n                <dt class='gallery-icon landscape'>\n                    <a title=\"DSC_0149\" href='https:\/\/www.mountainproductions.com\/blog\/dsc_0149\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mountainproductions.com\/blog\/wp-content\/uploads\/2013\/02\/DSC_0149-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n                <\/dt>\n                    <dd class='wp-caption-text gallery-caption'>\n                    Another view of the press riser\n                    <\/dd><\/dl><br style=\"clear: both\" \/><\/div>\n\n<p><strong>Mountain Productions would love to help you customize a staging solution for your event.<br \/>\nPlease call us at 570 826 5566 or <a href=\"http:\/\/www.mountainproductions.com\" target=\"_blank\">visit our website to learn more about Mountain&#8217;s capabilities<\/a>.\u00a0<\/strong><\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Adidas%20NEO%20Fashion%20Show%20in%20NYC\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>New York City&#8217;s SIR Stage37 recently hosted a fashion show for Adidas&#8217;s trendy NEO Label line of products. Celebrity style icon for the brand Selena Gomez was in attendance. The NEO Label brand is a mix of sporty and casual clothing and footwear designed for teens and young adults. Mountain Productions set up the staging [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Adidas%20NEO%20Fashion%20Show%20in%20NYC\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":1277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-recaps"],"_links":{"self":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/3043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=3043"}],"version-history":[{"count":2,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/3043\/revisions"}],"predecessor-version":[{"id":5467,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/3043\/revisions\/5467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media\/1277"}],"wp:attachment":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=3043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=3043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=3043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}