{"id":2060,"date":"2014-09-09T11:10:14","date_gmt":"2014-09-09T15:10:14","guid":{"rendered":"http:\/\/mountainproductions.com\/blog\/?p=2060"},"modified":"2017-01-26T16:58:08","modified_gmt":"2017-01-26T16:58:08","slug":"event-recap-custom-tower-structure-for-cvs-bryant-park-nyc","status":"publish","type":"post","link":"https:\/\/www.mountainproductions.com\/blog\/2014\/09\/09\/event-recap-custom-tower-structure-for-cvs-bryant-park-nyc\/","title":{"rendered":"[EVENT RECAP] Custom Tower Structure for CVS at Bryant Park, NYC"},"content":{"rendered":"<p>This past week, Mountain Productions built a unique structure that pulled together a striking visual campaign for CVS. To announce that CVS\/pharmacy<b>\u00ae <\/b>stores will no longer be selling tobacco products, a 50\u2019 tall \u201ccigarette\u201d was literally put out in a giant ashtray over the course of the day. Taking place at Bryant Park in New York City, the event was an intriguing and attention-grabbing way to spread the word about their latest news.<\/p>\n<p><!--more--><\/p>\n<p>Mountain Productions utilized a self-erecting tower system that proved to be the perfect solution for the cigarette drop. The tower was built as the understructure of the cigarette, with ring frames and custom printed fabric to complete the aesthetic look. Underneath the structure, Mountain provided durable <a title=\"Terratrak ground cover\" href=\"http:\/\/mountainproductions.com\/staging\/groundcover.php\" target=\"_blank\">Terratrak groundcover<\/a>.<\/p>\n<p>CVS\u2019s campaign is surely drawing attention, and the cigarette drop event was a compelling way to symbolize the company\u2019s continuous focus on health. <strong>This project proves that if you can dream it, we can build it.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2063\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/09\/DSC_0870_edit-590x391.jpg\" alt=\"Mountain Productions' 50' tower understructure\" width=\"590\" height=\"391\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2061\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/09\/DSC_0860_edit-590x888.jpg\" alt=\"DSC_0860_edit\" width=\"590\" height=\"888\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2062\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/09\/DSC_0868_edit-590x391.jpg\" alt=\"DSC_0868_edit\" width=\"590\" height=\"391\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Custom%20Tower%20Structure%20for%20CVS%20at%20Bryant%20Park%2C%20NYC\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>This past week, Mountain Productions built a unique structure that pulled together a striking visual campaign for CVS. To announce that CVS\/pharmacy\u00ae stores will no longer be selling tobacco products, a 50\u2019 tall \u201ccigarette\u201d was literally put out in a giant ashtray over the course of the day. Taking place at Bryant Park in New [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Custom%20Tower%20Structure%20for%20CVS%20at%20Bryant%20Park%2C%20NYC\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-recaps"],"_links":{"self":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/2060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=2060"}],"version-history":[{"count":2,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/2060\/revisions"}],"predecessor-version":[{"id":5440,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/2060\/revisions\/5440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=2060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=2060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=2060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}