{"id":1744,"date":"2014-02-10T09:40:52","date_gmt":"2014-02-10T14:40:52","guid":{"rendered":"http:\/\/mountainproductions.com\/blog\/?p=1744"},"modified":"2017-01-26T17:04:09","modified_gmt":"2017-01-26T17:04:09","slug":"behind-the-scenes-under-armours-house-of-innovation","status":"publish","type":"post","link":"https:\/\/www.mountainproductions.com\/blog\/2014\/02\/10\/behind-the-scenes-under-armours-house-of-innovation\/","title":{"rendered":"[EVENT RECAP] Behind the Scenes: Under Armour&#8217;s House of Innovation"},"content":{"rendered":"<p>While millions of people were preparing to watch the Big Game on Sunday, Mountain Productions was hard at work in New York City, playing a part in several events leading up to the Super Bowl, including the <a href=\"http:\/\/mountainproductions.com\/blog\/2014\/02\/03\/pictures-video-the-fox-sports-times-square-studio\/\" target=\"_blank\">Fox Sports Times Square studio<\/a>, <a href=\"http:\/\/mountainproductions.com\/blog\/2014\/02\/05\/behind-the-scenes-verizons-power-house\/\" target=\"_blank\">Verizon\u2019s interactive Power House at Bryant Park<\/a>\u00a0and <strong>Under Armour\u2019s House of Innovation at Grand Central Terminal<\/strong>. Under Armour\u2019s House of Innovation event boasted appearances by Panthers QB Cam Newton, ballerina star Misty Coopeland and UFC legend, George St. Pierre. <\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_1746\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1746\" class=\"size-medium wp-image-1746\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/02\/DSC_0361_edit-590x396.jpg\" alt=\"Under Armour's House of Innovation\" width=\"590\" height=\"396\" \/><p id=\"caption-attachment-1746\" class=\"wp-caption-text\">Under Armour&#8217;s House of Innovation<\/p><\/div>\n<p>The company unveiled a brand new running shoe and set up several displays of products for sale. The event also featured a fashion show with various models taking the runway wearing Under Armour\u2019s newest line of apparel. Attendees were also given a peak at Team USA\u2019s 2014 Olympic gear.<\/p>\n<div id=\"attachment_1747\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1747\" class=\"size-medium wp-image-1747\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/02\/DSC_0358_edit-590x391.jpg\" alt=\"A view of the truss structure\" width=\"590\" height=\"391\" \/><p id=\"caption-attachment-1747\" class=\"wp-caption-text\">Looking up at the truss structure<\/p><\/div>\n<p>Inside Vanderbilt Hall, Mountain Productions engineered and built 2 U shaped truss structures, which acted as <a title=\"Mountain Productions' Video Supports\" href=\"http:\/\/mountainproductions.com\/staging\/support\/video.php\" target=\"_blank\">video supports<\/a>. Roughly 63\u2019 on each side and 31\u2019 w in the center, the 23\u2019 high truss supports held 2 individual curved screens rigged with keder. Projectors that were rigged to the truss displayed the video and graphic elements on the curved screens. These 2 structures faced each other on opposite ends of the hall.<\/p>\n<div id=\"attachment_1748\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1748\" class=\"size-medium wp-image-1748\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/02\/DSC_0362_edit-590x391.jpg\" alt=\"A curved screen rigged to keder track served as the projection screen\" width=\"590\" height=\"391\" \/><p id=\"caption-attachment-1748\" class=\"wp-caption-text\">A curved screen rigged to keder track served as the projection screen<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1749\" src=\"http:\/\/mountainproductions.com\/blog\/wp-content\/uploads\/2014\/02\/DSC_0363_edit-590x391.jpg\" alt=\"\" width=\"590\" height=\"391\" \/><\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Behind%20the%20Scenes%3A%20Under%20Armour%27s%20House%20of%20Innovation\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>While millions of people were preparing to watch the Big Game on Sunday, Mountain Productions was hard at work in New York City, playing a part in several events leading up to the Super Bowl, including the Fox Sports Times Square studio, Verizon\u2019s interactive Power House at Bryant Park\u00a0and Under Armour\u2019s House of Innovation at [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:0px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%5BEVENT%20RECAP%5D%20Behind%20the%20Scenes%3A%20Under%20Armour%27s%20House%20of%20Innovation\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":1751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-recaps"],"_links":{"self":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":2,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":5446,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions\/5446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media\/1751"}],"wp:attachment":[{"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=1744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mountainproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}